Lazzaro Designs recently prepared a roster booklet for Mount Sinai’s Department of Surgery. The referral booklet was categorized by specialty and provides key information on their faculty surgeons. The spiral-bound brochure features specialty tabs for easy reference and fits comfortably in a lab coat pocket.
Lazzaro Designs is proud to announce that they are the recipients of two 2017 Aster Awards: a Gold award for the transit ads we did for The Silvercrest Center (in the Long Term Care Facility group; outdoor transit series category); and a Silver award for the Silvercrest outpatient family brochure (in the Long Term Care Facility group; brochure advertising, multiple page category).
The Aster Awards are the nation’s most elite healthcare advertising recognitions sponsored by Marketing Healthcare Today magazine. We are pleased to say that our 2017 awards join several more we have won over the years.
Following a set of trifolds aimed at clinicians, The Silvercrest Center next asked Lazzaro Designs to create a set of brochures targeted toward patients and families. The goal of the 5.5 x 8.5, 8-page brochures was to market Silvercrest’s outstanding inpatient and outpatient rehabilitation to the actual end users.
Voice: Maryellen worked with a writer who wrote warm, approachable and comprehensive overviews of the breadth of Silvercrest’s services and the depth of its excellence, broken up with lots of subheads and easy-to-access blocks of copy.
Vision: Employing the familiar red of the Silvercrest logo and people-centric portrait shots and silhouettes, Maryellen used similar themes to unite the two brochures while conveying the key messages. In addition, the think bubbles complement the talk bubble featured in the patient handbook.
Getting it Done: As always, Lazzaro Designs facilitated a smooth process for the project, serving as a liaison between the client and printer.
The Silvercrest Center is happy with the results. The brochures serve to answer many families’ questions and distinguish its services.
> If you need help creating brochures, give Lazzaro Designs a call or shoot us an email.
After we updated our own materials for The Silvercrest Center (including a patient handbook and Q&A informative brochures) and created some new subway ads, the client also asked us to create new brochures for referring clinicians. The goal of the folded 8.5 x 11″ trifolds was to market Silvercrest’s outstanding programs in both inpatient and outpatient rehabilitation.
Voice: Using a concise, professional tone, the brochures quickly outline the overall excellence of each program and highlight the key elements that contribute to their renowned reputation.
Vision: For the covers (shown here), Maryellen worked with the logo’s red and modified some beautiful stock art to create a modern, clean look. Each trifold stands alone, yet, together, they clearly work as a complementary pair.
Getting it Done: As always, Lazzaro Designs facilitated a smooth process for the project. The writer interviewed key clinicians at the institution for the content and worked with the client for approval rounds. Maryellen sought bids from the printer of the client’s choice and served as a liaison between the client and printer.
The client is very pleased with the crisp, informative results, which will set The Silvercrest Center apart from its competition, as it rightly deserves.
> If you need help creating brochures for any audience, give Lazzaro Designs a call or shoot us an email.