Are you doing enough with social media? Does your organization lend itself to a blog that is kept current? Do you have a Facebook page that posts regular updates and tips? Are you on Twitter presenting pithy news and, as importantly, are you following other competitive and influential players in your industry? Do you have a significant presence on LinkedIn? Does Pinterest make sense for you?
Having an engaged and engaging presence in today’s social media can be an overwhelming task, but it’s an important one as many consumers and other shareholders obtain more and more of their news and information from such venues. Flodin/Lazzaro can walk you through the maze, consult on which venue makes sense and how to harness its power, and offer ongoing assistance in keeping your social media sites up-to-date. Flodin/Lazzaro is expert on all social media; Kim Flodin has written or edited many blog entries for clients, as well as Facebook tips, and Maryellen can enliven your pages with appropriate and impactful visuals.
> If you need help optimizing your social media presence, give Lazzaro Designs a call or shoot us an email.
Maryellen Lazzaro is pleased to add West Park Medical Group (affiliated with Mount Sinai Roosevelt) to the client roster. Maryellen recently updated the practice’s capability brochure and specialty inserts. The practice specializes in primary care for adults (internal medicine) and primary care for children (pediatrics).
Connecticut Choice Realty came to Flodin/Lazzaro seeking a way to increase its presence on social media. We advised them to think outside the box and consider an infographic, a contemporary tool to interact with audiences on line.
Lazzaro Designs created the infographic shown here, which features a striking avatar of the agency’s owner, playing up on the client’s unique and memorable name. This character will reoccur in future marketing vehicles. The infographic also presents a helpful timeline for prospective sellers to ready their home for market. Flodin/Lazzaro further guided Connecticut Choice in posting the infographic on various sites, along with providing introductory copy to those posts.
The visual was deliberately designed in a modular format so that it was easy to reconfigure onto a printed postcard that was snail-mailed to key catchment areas. The infographic with all its fresh elements sets the company apart from its competitors in a memorable and valuable way.
Infographics present complex information and raise awareness about specific messages quickly and clearly using brief copy and arresting, but simple visuals. They can be used to illuminate, for instance, the impact of donor dollars, or a program’s influence on a community, or quality assessment results, or simply illustrate a medical procedure in an engaging way as this recent Flodin/Lazzaro infographic did when it marketed a minimally-invasive surgical procedure for those suffering with persistent GERD.
Infographics are often used on websites or in social media efforts, such as Pinterest or Facebook, but we have also used them effectively on posters, handouts, and in other traditional print materials.
> If you need to create an infographic or guidance on how to effectively use them, give Lazzaro Designs a call or shoot us an email.
