Category: E-Newsletters

On November 3, 2015 | By Maryellen Lazzaro | E-Newsletters, Tips

Link It Up

E-newsletters are excellent communication vehicles for many reasons. They save on print costs, they can be distributed conveniently and immediately, and they demonstrate your savvy in the online world. They can also be customized, as we explain here regarding a client’s e-newsletter. But make sure you’re taking advantage of another important feature of e-newsletters (as we did in the preceding sentence), the hyperlinks.

Throughout your e-newsletter, be sure to provide the reader with hyperlinks back to your website, your posted calendar of events, your archive of other stories, and even other relevant sites that may be of interest to your reader. For instance, a story on an event you are co-hosting might reference your co-host with a hyperlink to their site. And, remember, when applicable, link appropriate information to your company’s Facebook page, LinkedIn profile and other social media.

Links give your readers added value and drive traffic to where you want your readers to go.

> If you need an e-newsletter, give Lazzaro Designs a call or shoot us an email.

On March 10, 2015 | By Maryellen Lazzaro | Clients, Design, E-Newsletters, Editorial, Professional Associations, Project Management, Testimonials

Testimonials: Straight from the Source

“Maryellen is an excellent source of inspiration and design. She has worked for HLNY since 2010 and has consistently proven her ability to deliver beautiful design work for our communications and quarterly e-newsletters, effectively reaching over 1,600 members. Her abilities are a vital part of our marketing success.”

—Nicholas Bilas
Division Administrator, Columbia University Medical Center; and Marketing Committee Chair for Healthcare Leaders of New York

On January 5, 2015 | By Maryellen Lazzaro | Clients, Design, E-Marketing, E-Newsletters, Infographics, Professional Associations, Social Media, Websites

Infographic Looks Back on Accomplishments

Lazzaro Designs created this infographic for Healthcare Leaders of New York, which was included in its first 2015 e-newsletter (which we also write, design and project manage), as well as on its website and in other social media. The infographic dramatically tallies the professional organization’s end-of-year accomplishments and statistics. Infographics continue to be a contemporary, on-point way to summarize and present data and information. They are notable for how well they translate both in print and on line.

> If you are are interested in infographics, give Lazzaro Designs a call or shoot us an email.