Everyone wants a blog added to their website and with good reason. Blog entries are an excellent way to keep your audiences up-to-date on your organization’s developments or give your take on items in the news. They are also great ways to launch e-marketing that drives traffic to the blog. A new blog entry is a good reason to update social media sites, too. But, it’s worth stating the obvious: Blogs only work if they are written. There is nothing worse than going to a blog to see a blank “under construction” page or that the last entry is from a year ago.
Our writers have helped many of her clients avoid this moribund state. In some instances, they have written blog entries regularly (say, on a monthly basis) or, as in the case for one hospital system, edited clinician-submitted entries on patient wellness topics into blog-ready, compelling copy.
> If you need help keeping your blog up to date, give Lazzaro Designs a call or shoot us an email.
Lazzaro Designs is pleased to add North Shore-LIJ Health System Foundation to our client roster. The Foundation is dedicated to helping donors, patients and leaders link their vision and philanthropic support with the system’s most worthy causes. We are collaboratively creating a number of marketing elements and materials for this client, including direct-mail pieces and e-blasts.
“Maryellen is an excellent source of inspiration and design. She has worked for HLNY since 2010 and has consistently proven her ability to deliver beautiful design work for our communications and quarterly e-newsletters, effectively reaching over 1,600 members. Her abilities are a vital part of our marketing success.”
—Nicholas Bilas
Division Administrator, Columbia University Medical Center; and Marketing Committee Chair for Healthcare Leaders of New York
Many of our clients come to us seeking to create an “annual report.” By its strictest definition, an annual report is a required document directed toward shareholders that discloses the organization’s current financial condition. Over time, annual reports have become rather weighty (sometimes topping 24 pages and more) opportunities to report on the broader aspect of an organization’s yearly performance and developments.
We recommend that our clients reimagine the annual report; it doesn’t have to disclose financials and it doesn’t have to be a costly tome. For example, after brainstorming with one long-term care facility, it was determined that their (aptly renamed) community report would be kept to a manageable, but very striking, 8.5 x 11 quadfold. In it, the organization was able to tell the story of their year memorably, appropriately and affordably.
> If you need help creating–or reimagining–an annual report , give Lazzaro Designs a call or shoot us an email.
