Lazzaro Designs is happy to announce the delivery of Movement Disorders News, a combined publication of the Robert and John M. Bendheim Parkinson and Movement Disorders Center at Mount Sinai, and the Alan and Barbara Mirken Department of Neurology Movement Disorders Center at Mount Sinai Beth Israel.
This newsletter will be published twice a year and mailed to patients, families and the movement disorders community. The publication provides information on treatment breakthroughs, patient profiles and program updates, as well as important information about clinical trials and support groups and classes.
The design, which meets the Mount Sinai Health System branding criteria, features photography originally shot for the publication, as well as manufacturer images and patient-supplied photos, along with infographics. The newsletter was written with original copy and was project-managed by Lazzaro Designs, as well.
> If you need a newsletter, give Lazzaro Designs a call or shoot us an email.
November onward is a traditional season for giving. Lots of individuals and families are more inclined toward charity from Thanksgiving to New Year’s than any other time in the calendar year. In fact, according to a recent survey, over half of the nonprofit organizations queried reported that they received over a quarter of their contributions between October and December, with 16 percent receiving more than half a year’s total contributions during that same season.
So what is your organization doing to capitalize on this seasonal generosity?
TIP: A holiday card that does double duty as a donation opportunity is a great way to build your relationship with proven and potential donors, as well as offer a convenient vehicle for them to give. We are in the process of creating such a holiday card for a hospital foundation client, complete with an enclosed donation reply card and envelope. September sounds early? Nope, several clients come to us right around now because it requires planning to consider the message, design and get all the internal buy-ins, not to mention get the mailing lists in order so the card hits mailboxes just after the turkey leftovers hit the fridge.
> If you need a holiday card or help with your development efforts, give Lazzaro Designs a call or shoot us an email.
IMC, an IT consulting firm whose client base includes many nonprofits, had a website with a muddled message and limited functionality. Lazzaro Designs collaborated with a third-party tech expert to completely redesign the website, sharpening the firm’s message, updating the site’s visual impact, enhancing the viewing experience by improving its responsiveness, reorganizing the site’s architecture, and advising on an ongoing blog from which to launch e-marketing blasts. It’s live now–take a peek!
> If you need help building or refreshing your website, give Lazzaro Designs a call or shoot us an email.
Lazzaro Designs has been retained to create a Movement Disorders newsletter for the entire Mount Sinai Health System. For several years, we produced a similar publication for Continuum Health Partners before its merger with Mount Sinai in 2013.
The newsletter will feature patient stories and resources, clinical research information, as well as be a vehicle to foster donor relations.
