Lazzaro Designs is pleased to announce that the fall issue of Keeping Brooklyn Healthy, The Brooklyn Hospital Center’s biannual community newsletter, has been published.
Voice: In this issue, Maryellen worked with the writer to create the headlines and format for what will be an ongoing series on upcoming calendar dates, community engagement efforts, and photo collages of recent events. As before, other articles highlighted news and services, such as a significant clinical appointment, the opening of an ambulatory care center, a hospitalist program, and a wound care and hyperbaric program.
Vision: Building on the design created for the inaugural issue, Maryellen continued to employ similar criteria for colors, photos and page layouts to create a visually arresting and informative issue that remains consistent with the client’s larger marketing efforts.
Getting it Done: Maryellen facilitated communication with the client, the writer and the printer.
> If you need help creating a newsletter that speaks to your community, give Lazzaro Designs a call or shoot us an email.
Lazzaro Designs recently launched a biannual community newsletter for The Brooklyn Hospital Center. Here’s specifically what we did:
Voice: Editorially, we brainstormed articles with the client that showcased updates on the hospital’s programs that would be of interest to the changing community’s long-timers and newcomers alike. We encouraged the client, for instance, to include a box of how to connect with the hospital on social media. We also worked with the client to name the publication “Keeping Brooklyn Healthy,” which is the hospital’s tagline.
Vision: Maryellen wanted the newsletter to reflect the uniqueness of this hospital in so far that it’s a true, independent community hospital with a long history of serving Brooklyn. She wanted the newsletter to also capture present-day Brooklyn’s dynamic diversity and neighborhood friendliness. The hospital, through this publication, stands for warmth and accessibility without stinting on sophistication of services. To accomplish these goals visually, Maryellen made use of the strong colors in the logo’s and branding guideline’s palette. For the all-important front cover, she chose a big, magazine-style image and used a navigational bar style to highlight the main information within the newsletter. Because the client’s image budget was limited, we made use of their archives as much as possible, limiting the purchase of stock images. For instance, Maryellen in her research, noticed a photo on the hospital’s web site for emergency services. An archive search allowed us to use it in this print publication, not only saving money, but also providing visual consistency across the client’s marketing platforms.
Getting it Done: Lazzaro Designs project-managed the newsletter, creating a yearly publication schedule, triggering key meetings and conference calls, overseeing the approval processes, and serving as a liaison between the creative team and the client. Maryellen also worked with the printer/mailhouse to strategize ways to lower printing, postage and distribution costs.
> If you need help creating a newsletter that speaks to your community, give Lazzaro Designs a call or shoot us an email.
Lazzaro Designs is happy to announce the delivery of the spring 2016 issue of Movement Disorders News, a combined publication of the Robert and John M. Bendheim Parkinson and Movement Disorders Center at The Mount Sinai Hospital, and the Alan and Barbara Mirken Department of Neurology Movement Disorders Center at Mount Sinai Beth Israel.
This newsletter is published twice a year and mailed to patients, families and the movement disorders community. This particular issue focused on research and the genetics of movement disorders and also featured two patient profiles. As always, important information about clinical trials and support groups and classes were included, too.
The design, which meets the Mount Sinai Health System branding criteria, features photography originally shot for the publication, as well as public domain imagery and patient-supplied photos. The newsletter was written with original copy and was project-managed by Lazzaro Designs, as well.
> If you need a newsletter, give Lazzaro Designs a call or shoot us an email.
Lazzaro Designs is pleased to announce that we will be helping the hospital launch a quarterly community newsletter.
