Lazzaro Designs is pleased to add Consulting For A Cause to our client roster. We are collaboratively creating a number of marketing elements and materials for this client. Consulting For A Cause works with nonprofit organizations to create a culture of giving.
Connecticut Choice Realty came to Flodin/Lazzaro seeking a way to increase its presence on social media. We advised them to think outside the box and consider an infographic, a contemporary tool to interact with audiences on line.
Lazzaro Designs created the infographic shown here, which features a striking avatar of the agency’s owner, playing up on the client’s unique and memorable name. This character will reoccur in future marketing vehicles. The infographic also presents a helpful timeline for prospective sellers to ready their home for market. Flodin/Lazzaro further guided Connecticut Choice in posting the infographic on various sites, along with providing introductory copy to those posts.
The visual was deliberately designed in a modular format so that it was easy to reconfigure onto a printed postcard that was snail-mailed to key catchment areas. The infographic with all its fresh elements sets the company apart from its competitors in a memorable and valuable way.