Hot Off the Press: Family Brochures
Written by Maryellen Lazzaro on December 6, 2016
Following a set of trifolds aimed at clinicians, The Silvercrest Center next asked Lazzaro Designs to create a set of brochures targeted toward patients and families. The goal of the 5.5 x 8.5, 8-page brochures was to market Silvercrest’s outstanding inpatient and outpatient rehabilitation to the actual end users.
Voice: Maryellen worked with a writer who wrote warm, approachable and comprehensive overviews of the breadth of Silvercrest’s services and the depth of its excellence, broken up with lots of subheads and easy-to-access blocks of copy.
Vision: Employing the familiar red of the Silvercrest logo and people-centric portrait shots and silhouettes, Maryellen used similar themes to unite the two brochures while conveying the key messages. In addition, the think bubbles complement the talk bubble featured in the patient handbook.
Getting it Done: As always, Lazzaro Designs facilitated a smooth process for the project, serving as a liaison between the client and printer.
The Silvercrest Center is happy with the results. The brochures serve to answer many families’ questions and distinguish its services.
> If you need help creating brochures, give Lazzaro Designs a call or shoot us an email.
Posted Under: Brochures, Clients, Design, Editorial, Extended Care, Hot Off the Press, Project Management
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