Hot Off the Press: Q&A Pamphlet Series
Written by Maryellen Lazzaro on September 13, 2016
Nearly 10 years ago, The Silvercrest Center turned to Lazzaro Designs for a series of informative pamphlets on topics such as infection control, flu immunizations and pain management. We created a Q&A series of a dozen such pamphlets and they were well used and widely distributed to patients, family and visitors. But time passed and information needed to be updated. Here’s specifically what we did:
Voice: The to-the-point Q&A theme worked beautifully and continues to work well. Other than updating the content, the voice remained the same. If it ain’t broken, no need to fix it.
Vision: Similarly, the pamphlet format was deemed effective and the general look was retained since it complemented the look of the new patient handbook. The pamphlets are placed in the handbook’s inside pockets and are placed in holders throughout the facility. Changing the color of the rectangle behind the logo aids in quickly differentiating one pamphlet from another.
Getting it Done: Maryellen served as a liaison between the creative team and the client, getting these important communications back in the hands of those who need them.
> If you need help creating informative trifolds or a family of pamphlets, give Lazzaro Designs a call or shoot us an email.
Posted Under: Clients, Design, Editorial, Extended Care, Hot Off the Press, Pamphlets
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