Lazzaro Designs is pleased to announce that the fall issue of Keeping Brooklyn Healthy, The Brooklyn Hospital Center’s biannual community newsletter, has been published.
Voice: In this issue, Maryellen worked with the writer to create the headlines and format for what will be an ongoing series on upcoming calendar dates, community engagement efforts, and photo collages of recent events. As before, other articles highlighted news and services, such as a significant clinical appointment, the opening of an ambulatory care center, a hospitalist program, and a wound care and hyperbaric program.
Vision: Building on the design created for the inaugural issue, Maryellen continued to employ similar criteria for colors, photos and page layouts to create a visually arresting and informative issue that remains consistent with the client’s larger marketing efforts.
Getting it Done: Maryellen facilitated communication with the client, the writer and the printer.
> If you need help creating a newsletter that speaks to your community, give Lazzaro Designs a call or shoot us an email.
Following a set of trifolds aimed at clinicians, The Silvercrest Center next asked Lazzaro Designs to create a set of brochures targeted toward patients and families. The goal of the 5.5 x 8.5, 8-page brochures was to market Silvercrest’s outstanding inpatient and outpatient rehabilitation to the actual end users.
Voice: Maryellen worked with a writer who wrote warm, approachable and comprehensive overviews of the breadth of Silvercrest’s services and the depth of its excellence, broken up with lots of subheads and easy-to-access blocks of copy.
Vision: Employing the familiar red of the Silvercrest logo and people-centric portrait shots and silhouettes, Maryellen used similar themes to unite the two brochures while conveying the key messages. In addition, the think bubbles complement the talk bubble featured in the patient handbook.
Getting it Done: As always, Lazzaro Designs facilitated a smooth process for the project, serving as a liaison between the client and printer.
The Silvercrest Center is happy with the results. The brochures serve to answer many families’ questions and distinguish its services.
> If you need help creating brochures, give Lazzaro Designs a call or shoot us an email.
Maryellen Lazzaro designed the 2017 Development Plan for Burke Rehabilitation Hospital. This 32-page plan was a report to the Board of Trustees of the facility from the Marketing and Development Department. The report outlined creative, innovative and integrated marketing and development strategies to raise significant funds for the facility’s mission and institutional priorities. Maryellen created an attractive and brand-conscious design that made the information easily accessible.
Additionally, Maryellen has also designed an e-newsletter, development plan and a donor newsletter for Burke.
> If you need help creating a report that presents your information in the best light, give Lazzaro Designs a call or shoot us an email.
Maryellen Lazzaro prepared an infographic for Yes She Can, Inc. to capture their GirlAGain program model, which teaches functional business skills and workplace social skills to young women who are on the autism spectrum.
> If you need help creating an infographic, give Lazzaro Designs a call or shoot us an email.
