Press releases are the lifeblood of a Communications/Marketing/Public Affairs Department. You should be writing them often and writing them effectively. Though necessary, press releases often get shuffled to the bottom of the priority list, overshadowed in a busy department by the websites and brochures demanded by various divisions.
Lazzaro Designs’ writers offer a budget-conscious program to clients to generate frequent press releases that are designed to get mentions in local media and get the attention of key community players.
As project managers, Lazzaro Designs brings focused attention to details. Maryellen’s organizational skills have been used to help a hospital manage its annual fundraising gala, including editing and supervising the event journal’s many ad revisions up until press day, writing agendas for the program, and ghosting the evening’s speeches. Maryellen works well with clients, writers, photographers, web programmers, medical illustrators and printers, establishing budgets and advising on cost-effective strategies. She can also offer on-site art direction at photo shoots and an on-press role, and negotiate with vendors on behalf of the client. For many recurring or sizable projects, we function as the keeper of the schedules, triggering the first editorial meeting and managing the rounds of drafts, approvals, photo shoots, layouts and production.
> Consider outsourcing your project management to us. We are excellent at getting the job done well, on time and within budget, keeping you apprised every step of the way. Give Lazzaro Designs a call or shoot us an email.
Infographics present complex information and raise awareness about specific messages quickly and clearly using brief copy and arresting, but simple visuals. They can be used to illuminate, for instance, the impact of donor dollars, or a program’s influence on a community, or quality assessment results, or simply illustrate a medical procedure in an engaging way as this recent Flodin/Lazzaro infographic did when it marketed a minimally-invasive surgical procedure for those suffering with persistent GERD.
Infographics are often used on websites or in social media efforts, such as Pinterest or Facebook, but we have also used them effectively on posters, handouts, and in other traditional print materials.
> If you need to create an infographic or guidance on how to effectively use them, give Lazzaro Designs a call or shoot us an email.
The good, old trifold. These pamphlets slip as comfortably into an acrylic brochure holder as it does into a business-size envelope or a handbag. There are many reasons to return to this perennial favorite beyond easy distribution; trifolds are budget-conscious choices that impart information in an easy-to-read manner.
One of our favorite solutions for complex programs that target several different audiences is to create a trifold series. The Louis Armstrong Center for Music & Medicine at Mount Sinai Beth Israel, for instance, offered different sets of services to three distinct audiences: musicians and performing artists, adults with COPD and heart disease, and kids and teens with asthma. A single capabilities brochure would be expensive and not appeal to two-thirds of the audience at any given time. A single trifold would not be big enough to cover all its programs. Instead, we produced three stunning trifolds, one for each patient group, distinct, but clearly of the same family.
