Lazzaro Designs has helped several clients with various aspects of their organization’s social media presence. Maryellen recently created a collage of inviting, on-site and stock photos for The Silvercrest Center, which she custom-fit for the client’s Twitter homepage. The header is now a colorful, engaging peek into the vibrant life of Silvercrest, not just another stale image of a facility shot.
And we have created many blog posts for clients’ websites, using similar skills to present inviting, solid content marketing.
In many ways—small and large, editorial and visual, and by getting the ongoing job done—Lazzaro Designs can help you with optimizing your social media presence. Turn to us, whether you need to refresh a home page look and tone, create fresh content on a regular basis, or brainstorm and organize an editorial calendar for each platform.
> If you need help optimizing your social media presence, give Lazzaro Designs a call or shoot us an email.
Lazzaro Designs is pleased to announce that the fall issue of Keeping Brooklyn Healthy, The Brooklyn Hospital Center’s biannual community newsletter, has been published.
Voice: In this issue, Maryellen worked with the writer to create the headlines and format for what will be an ongoing series on upcoming calendar dates, community engagement efforts, and photo collages of recent events. As before, other articles highlighted news and services, such as a significant clinical appointment, the opening of an ambulatory care center, a hospitalist program, and a wound care and hyperbaric program.
Vision: Building on the design created for the inaugural issue, Maryellen continued to employ similar criteria for colors, photos and page layouts to create a visually arresting and informative issue that remains consistent with the client’s larger marketing efforts.
Getting it Done: Maryellen facilitated communication with the client, the writer and the printer.
> If you need help creating a newsletter that speaks to your community, give Lazzaro Designs a call or shoot us an email.
Following a set of trifolds aimed at clinicians, The Silvercrest Center next asked Lazzaro Designs to create a set of brochures targeted toward patients and families. The goal of the 5.5 x 8.5, 8-page brochures was to market Silvercrest’s outstanding inpatient and outpatient rehabilitation to the actual end users.
Voice: Maryellen worked with a writer who wrote warm, approachable and comprehensive overviews of the breadth of Silvercrest’s services and the depth of its excellence, broken up with lots of subheads and easy-to-access blocks of copy.
Vision: Employing the familiar red of the Silvercrest logo and people-centric portrait shots and silhouettes, Maryellen used similar themes to unite the two brochures while conveying the key messages. In addition, the think bubbles complement the talk bubble featured in the patient handbook.
Getting it Done: As always, Lazzaro Designs facilitated a smooth process for the project, serving as a liaison between the client and printer.
The Silvercrest Center is happy with the results. The brochures serve to answer many families’ questions and distinguish its services.
> If you need help creating brochures, give Lazzaro Designs a call or shoot us an email.
After we updated our own materials for The Silvercrest Center (including a patient handbook and Q&A informative brochures) and created some new subway ads, the client also asked us to create new brochures for referring clinicians. The goal of the folded 8.5 x 11″ trifolds was to market Silvercrest’s outstanding programs in both inpatient and outpatient rehabilitation.
Voice: Using a concise, professional tone, the brochures quickly outline the overall excellence of each program and highlight the key elements that contribute to their renowned reputation.
Vision: For the covers (shown here), Maryellen worked with the logo’s red and modified some beautiful stock art to create a modern, clean look. Each trifold stands alone, yet, together, they clearly work as a complementary pair.
Getting it Done: As always, Lazzaro Designs facilitated a smooth process for the project. The writer interviewed key clinicians at the institution for the content and worked with the client for approval rounds. Maryellen sought bids from the printer of the client’s choice and served as a liaison between the client and printer.
The client is very pleased with the crisp, informative results, which will set The Silvercrest Center apart from its competition, as it rightly deserves.
> If you need help creating brochures for any audience, give Lazzaro Designs a call or shoot us an email.
