Category: Extended Care

On May 30, 2017 | By Maryellen Lazzaro | Ads, Awards, Brochures, Clients, Design, Editorial, Extended Care

Winners of National Healthcare Advertising Awards

Lazzaro Designs is proud to announce that they are the recipients of two 2017 Aster Awards: a Gold award for the transit ads we did for The Silvercrest Center (in the Long Term Care Facility group; outdoor transit series category); and a Silver award for the Silvercrest outpatient family brochure (in the Long Term Care Facility group; brochure advertising, multiple page category).

The Aster Awards are the nation’s most elite healthcare advertising recognitions sponsored by Marketing Healthcare Today magazine. We are pleased to say that our 2017 awards join several more we have won over the years.

On April 4, 2017 | By Maryellen Lazzaro | Ads, Branding, Clients, Design, Editorial, Extended Care, Hot Off the Press

Hot Off the Press: Ad and Advertorial

Lazzaro Designs recently prepared a newspaper ad for The Silvercrest Center, and worked with editorial collaborators to provide accompanying advertorial copy, that is running for a few months in a senior living section of the Queens Chronicle. Echoing the newly designed web site, the ad highlights the client’s major services and areas of excellence. The accompanying advertorial builds upon those messages in a newspaper-friendly way. Both the ad and advertorial were turned around within one business day.

> Want to take advantage of an advertorial opportunity? Give Lazzaro Designs a call or shoot us an email.

On March 28, 2017 | By Maryellen Lazzaro | Clients, Design, Development, Extended Care, Hot Off the Press, Invitations

Hot Off the Press: Silvercrest Golf Invitation

The Silvercrest Center turned to Maryellen Lazzaro to design an invitation for its Annual Golf Classic. Maryellen created a fresh look that is a continuation of the client’s modern, yet classic new brand.

Silvercrest retained Lazzaro Designs last year and for this upcoming year to create many new marketing pieces and update some old ones. Take a look at what we’ve done so far for Silvercrest.

> Want to set your next event apart from its competition? Give Lazzaro Designs a call or shoot us an email.

On March 21, 2017 | By Maryellen Lazzaro | Design, Development, Extended Care, Hot Off the Press, Newsletters, Testimonials

Hot Off the Press: Burke Donor Newsletter

Maryellen Lazzaro designed the premiere issue of Gratitude, a quarterly newsletter that Burke Rehabilitation Hospital sends to its donors; she will continue as its designer for future editions. The publication is designed to keep donors abreast of Burke’s accomplishments, showcase key initiatives where funding is needed, keep readers informed of special donor events and activities, recognize cabinet-level donors—and most significantly—thank donors and show how their support has made an impact on thousands of Burke patients recovering from traumatic injury or illness.

Future cover images will continue to feature patients who have rehabbed at Burke along with their inspiring stories.

The newsletter has received excellent feedback. In fact, Burke’s Sr. VP of Marketing, Communications & Development relayed to Maryellen: “You did an excellent job on the design. It really fits into the look and feel of our overall branding, so thank you for respecting that.”

Maryellen also designs their bimonthly e-newsletter targeted to Burke ambassadors, as well as designed their Development Plan.

If you need help creating a newsletter that speaks to your community, give Lazzaro Designs a call or shoot us an email.