Following a set of trifolds aimed at clinicians, The Silvercrest Center next asked Lazzaro Designs to create a set of brochures targeted toward patients and families. The goal of the 5.5 x 8.5, 8-page brochures was to market Silvercrest’s outstanding inpatient and outpatient rehabilitation to the actual end users.
Voice: Maryellen worked with a writer who wrote warm, approachable and comprehensive overviews of the breadth of Silvercrest’s services and the depth of its excellence, broken up with lots of subheads and easy-to-access blocks of copy.
Vision: Employing the familiar red of the Silvercrest logo and people-centric portrait shots and silhouettes, Maryellen used similar themes to unite the two brochures while conveying the key messages. In addition, the think bubbles complement the talk bubble featured in the patient handbook.
Getting it Done: As always, Lazzaro Designs facilitated a smooth process for the project, serving as a liaison between the client and printer.
The Silvercrest Center is happy with the results. The brochures serve to answer many families’ questions and distinguish its services.
> If you need help creating brochures, give Lazzaro Designs a call or shoot us an email.
Maryellen Lazzaro designed the 2017 Development Plan for Burke Rehabilitation Hospital. This 32-page plan was a report to the Board of Trustees of the facility from the Marketing and Development Department. The report outlined creative, innovative and integrated marketing and development strategies to raise significant funds for the facility’s mission and institutional priorities. Maryellen created an attractive and brand-conscious design that made the information easily accessible.
Additionally, Maryellen has also designed an e-newsletter, development plan and a donor newsletter for Burke.
> If you need help creating a report that presents your information in the best light, give Lazzaro Designs a call or shoot us an email.
Maryellen Lazzaro designed the premiere issue of Philanthropy in Motion, a bi-monthly e-newsletter that Burke Rehabilitation Hospital sends to its Burke Ambassadors; she will continue as its designer for future editions. This audience consists of board trustees and top administrators and physicians, as well as other key staff. The publication is designed to guide Burke leaders on how to collaborate with Burke’s development team to build relationships with donors and would-be donors. The newsletter also keeps its readers informed of special events and activities.
Maryellen designed the clean, attractive piece with the client’s branding in mind and it has received excellent feedback.
> If you need help creating a newsletter that speaks to your community, give Lazzaro Designs a call or shoot us an email.
After we updated our own materials for The Silvercrest Center (including a patient handbook and Q&A informative brochures) and created some new subway ads, the client also asked us to create new brochures for referring clinicians. The goal of the folded 8.5 x 11″ trifolds was to market Silvercrest’s outstanding programs in both inpatient and outpatient rehabilitation.
Voice: Using a concise, professional tone, the brochures quickly outline the overall excellence of each program and highlight the key elements that contribute to their renowned reputation.
Vision: For the covers (shown here), Maryellen worked with the logo’s red and modified some beautiful stock art to create a modern, clean look. Each trifold stands alone, yet, together, they clearly work as a complementary pair.
Getting it Done: As always, Lazzaro Designs facilitated a smooth process for the project. The writer interviewed key clinicians at the institution for the content and worked with the client for approval rounds. Maryellen sought bids from the printer of the client’s choice and served as a liaison between the client and printer.
The client is very pleased with the crisp, informative results, which will set The Silvercrest Center apart from its competition, as it rightly deserves.
> If you need help creating brochures for any audience, give Lazzaro Designs a call or shoot us an email.
