Upon exiting a bank of elevators within The Brooklyn Hospital Center you faced a wall with two (different width) locked doors and a small sign indicating the radiology department and the emergency department was located on this floor. This led to potential confusion on how to get to these departments. Lazzaro Designs way-finding solution was to create two adhesive door wraps making it clear which way to the department a patient or visitor was seeking.
The door wrap designs featured the department’s name translated into Spanish, Russian, Arabic, Chinese and Creole to accommodate the hospital’s multicultural service area. The cut away for door hardware was also factored into the designs.
The evergreen brochure. Whether it’s a bifold (four panels) or a trifold (six panels), a brochure by our definition folds into a #10-size business envelope and fits easily in that envelope, brochure holder or purse. We are doing a fair number of these budget-conscious, easy-to-read pieces for The Brooklyn Hospital Center as ongoing consultants.
Lazzaro Designs recently produced the art for a retractable banner for The Brooklyn Hospital Center. When the banner is fully opened it measures nearly 3 ft. wide x 6.5 ft. tall. Its height measures about 6 inches when closed for ease of transport.
In this instance, the design was tailored to the Talk to a Doc initiative where the hospital arranges for its doctors to set up a booth at venues such as BAM and Barclays Center and be available to speak to patrons.
This banner design with its talk bubbles placed in a grid allows for the height to be adjusted when placed on a desk top without losing the core message
Lazzaro Designs (on retainer with The Brooklyn Hospital Center) recently collaborated with Mount Sinai Health System to produce an ad campaign and brochures highlighting the hospitals’ new clinical partnership that brings comprehensive cardiac care to a large segment of Brooklyn that previously didn’t have easy access to this level of care.
Maryellen also designed campaign postcards to referring physicians and to prospective patients (the latter, shown here) for distribution to TBHC’s primary and secondary service areas. She also designed collateral for the joint venture reception that took place at TBHC.
However, the most interesting part of the campaign was capturing an original image to reflect Downtown Brooklyn with its quintessential array of people. Rather than scouting on site, Maryellen used google map’s virtual tour feature to identify the ideal street and cross street to photograph as well as to identify the angle the photographer was to shoot. On the day of the shoot, the photographer took multiple shots of peeps (dog walker, bicycle rider wearing a helmet, senior couple) and we seamlessly photoshopped them into the final image. We also added a lot of leaves in the trees since many had already fallen and removed the trash from garbage containers!
