If your organization produces a regular newsletter or publication, we have one golden rule for you: Get it out and get it out on time!
It’s tempting to hold the publication up for the latest development—a photo of an important hire or finally being able to announce a new service. But don’t do it or, at least, do it with great caution and not often. The printed version of The New York Times does not try to compete with CNN. The most important thing about the Times is that it arrives on your doorstep or digitally on its website every single morning. If you want breaking news, you turn on your computer or TV. If you want regular, insightful, DEPENDABLE news, you turn to the Times or your newspaper of choice.
TIP: You should be using your website’s blog or news page, intranet, LinkedIn page and newsfeed, Twitter feed, and Facebook page to keep your internal and external audiences up to date on breaking information or quickly changing events. But, your regularly scheduled print or online publication should present the bigger picture with engaging copy, lively graphics and photos in a reliable way. And that means coming out on time as promised.
> If you need help getting your projects out the door, give Lazzaro Designs a call or shoot us an email.
“Maryellen is an excellent source of inspiration and design. She has worked for HLNY since 2010 and has consistently proven her ability to deliver beautiful design work for our communications and quarterly e-newsletters, effectively reaching over 1,600 members. Her abilities are a vital part of our marketing success.”
—Nicholas Bilas
Division Administrator, Columbia University Medical Center; and Marketing Committee Chair for Healthcare Leaders of New York
“Having a graphic designer that was extremely detailed oriented and with a high level of creativity that provided high caliber work for Brookdale was imperative and Maryellen surpassed all those qualifications. It was always a pleasure working with her and the reassurance that all our work would be delivered in a timely manner was a huge plus. Maryellen coordinated all the printing and shipping of her material and it was a known fact, that no matter how small or large the project was, Maryellen would deliver the best.”
—Ruth Richman
Manager, Public Relations, Brookdale University Hospital and Medical Center
As project managers, Lazzaro Designs brings focused attention to details. Maryellen’s organizational skills have been used to help a hospital manage its annual fundraising gala, including editing and supervising the event journal’s many ad revisions up until press day, writing agendas for the program, and ghosting the evening’s speeches. Maryellen works well with clients, writers, photographers, web programmers, medical illustrators and printers, establishing budgets and advising on cost-effective strategies. She can also offer on-site art direction at photo shoots and an on-press role, and negotiate with vendors on behalf of the client. For many recurring or sizable projects, we function as the keeper of the schedules, triggering the first editorial meeting and managing the rounds of drafts, approvals, photo shoots, layouts and production.
> Consider outsourcing your project management to us. We are excellent at getting the job done well, on time and within budget, keeping you apprised every step of the way. Give Lazzaro Designs a call or shoot us an email.
