Everyone wants a blog added to their website and with good reason. Blog entries are an excellent way to keep your audiences up-to-date on your organization’s developments or give your take on items in the news. They are also great ways to launch e-marketing that drives traffic to the blog. A new blog entry is a good reason to update social media sites, too. But, it’s worth stating the obvious: Blogs only work if they are written. There is nothing worse than going to a blog to see a blank “under construction” page or that the last entry is from a year ago.
Our writers have helped many of her clients avoid this moribund state. In some instances, they have written blog entries regularly (say, on a monthly basis) or, as in the case for one hospital system, edited clinician-submitted entries on patient wellness topics into blog-ready, compelling copy.
> If you need help keeping your blog up to date, give Lazzaro Designs a call or shoot us an email.
Lazzaro Designs created this infographic for Healthcare Leaders of New York, which was included in its first 2015 e-newsletter (which we also write, design and project manage), as well as on its website and in other social media. The infographic dramatically tallies the professional organization’s end-of-year accomplishments and statistics. Infographics continue to be a contemporary, on-point way to summarize and present data and information. They are notable for how well they translate both in print and on line.
> If you are are interested in infographics, give Lazzaro Designs a call or shoot us an email.
Are you doing enough with social media? Does your organization lend itself to a blog that is kept current? Do you have a Facebook page that posts regular updates and tips? Are you on Twitter presenting pithy news and, as importantly, are you following other competitive and influential players in your industry? Do you have a significant presence on LinkedIn? Does Pinterest make sense for you?
Having an engaged and engaging presence in today’s social media can be an overwhelming task, but it’s an important one as many consumers and other shareholders obtain more and more of their news and information from such venues. Flodin/Lazzaro can walk you through the maze, consult on which venue makes sense and how to harness its power, and offer ongoing assistance in keeping your social media sites up-to-date. Flodin/Lazzaro is expert on all social media; Kim Flodin has written or edited many blog entries for clients, as well as Facebook tips, and Maryellen can enliven your pages with appropriate and impactful visuals.
> If you need help optimizing your social media presence, give Lazzaro Designs a call or shoot us an email.
Connecticut Choice Realty came to Flodin/Lazzaro seeking a way to increase its presence on social media. We advised them to think outside the box and consider an infographic, a contemporary tool to interact with audiences on line.
Lazzaro Designs created the infographic shown here, which features a striking avatar of the agency’s owner, playing up on the client’s unique and memorable name. This character will reoccur in future marketing vehicles. The infographic also presents a helpful timeline for prospective sellers to ready their home for market. Flodin/Lazzaro further guided Connecticut Choice in posting the infographic on various sites, along with providing introductory copy to those posts.
The visual was deliberately designed in a modular format so that it was easy to reconfigure onto a printed postcard that was snail-mailed to key catchment areas. The infographic with all its fresh elements sets the company apart from its competitors in a memorable and valuable way.
